Indigo Rose Software

Software Deployment Tools for Windows Developers

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Software Installation Builders & App Creation Tools for Windows Developers

From AutoPlay menus and installer builders to software updating and binary patch creation, Indigo Rose has solutions for your entire software development team.

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AutoPlay Media Studio ™

Create AutoPlay Menus & More

AutoPlay Media Studio is our flagship AutoPlay menu product. Thousands of developers rely on this easy to use tool to create graphically-rich multimedia software. It's your best choice for making everything from Autorun / AutoPlay menus to full Windows applications, utilities and more.

Learn about AutoPlay Media Studio

Setup Factory ®

Installer Builder for Windows

Setup Factory is our award-winning visual installer builder for Windows. Since 1992 thousands of companies have trusted Setup Factory to create rock-solid installers for their software. It’s extremely easy to use, but also incredibly flexible with over 360+ drop-in functions.

Learn about Setup Factory

MSI Factory ®

Build .MSI Windows Installers

MSI Factory helps developers create Windows Installer (.MSI) format software installers while avoiding the complexity. Though designed to be as flexible as you need it to be, most developers simply drop in their application files, customize a few dialog boxes using the visual dialog editor and then click “build.”

Learn about MSI Factory

TrueUpdate ®

Web Updating for Windows Apps

TrueUpdate is the premiere solution for software developers wanting to integrate automatic web updating capabilities into their applications. Unlike other services, TrueUpdate provides you full control over every part of the update process, while we worry about proxies, firewalls and fault-tolerance for you.

Learn about TrueUpdate

Visual Patch ®

Binary Patch Maker for Windows

Visual Patch is for software developers who need to build secure, compact and reliable binary update patches for their software products. With state-of-the-art DeltaMAX binary difference compression and a powerful full-history patching engine, no other tool makes software patching this easy.

Learn about Visual Patch

Trusted by Software Developers Worldwide

From bedroom operations to Fortune 500 companies, over 750,000 software developers, consultants, and educational institutions rely on our software development and deployment tools. In fact, our software installers and AutoPlay menu systems have been deployed to hundreds of millions of Windows desktops and servers. Who uses Indigo Rose Software products?

Quotes and Testimonials

Indigo Rose’s software development tools are used by over 750,000 developers worldwide!

“We have been using Setup Factory and Visual Patch and they have to be the best pieces of software I have had the pleasure to work with. Keep up the good work guys.”
Sean Naghibi, 2Simple Software

“After using Autoplay Media Studio for over 6 years, the exceptional technical support and robust product validates the quality of my final product to my customers. I would highly recommend Indigo Rose for any of their products.”
Robert Baker, North Star Multimedia

“AutoPlay Media Studio is our multimedia flagship software. The ease of use and the power under and over the hood is ideal for both teaching and producing multimedia titles. From profile CD’s, through full educational application, AutoPlay Media Studio is THE answer to our needs.”
Yossi Klein, Michlalah – Jerusalem College

“BIG thanks to you guys for treating me so well over the past couple of years. I cannot say enough good things about the company and respect you have earned. I find myself in a constant quandary over how much to tell my colleagues about Indigo Rose. Some of them have now come to rely on me to produce their multimedia projects, and I don’t want to lose that extra revenue. :) ”
Eric Darling, Video Construction Company

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What's New at Indigo Rose?

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Indigo Rose Releases Setup Factory 10.2 Installer Builder for Windows

Indigo Rose Software announces the immediate availability of Setup Factory 10.2, a professional drag and drop installer builder for Windows-based applications. Trusted since 1991, Setup Factory has been used by thousands of software developers to deploy their applications to millions of desktop and server systems worldwide. The new version of the software adds essential features including support for the latest security requirements and operating …

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Indigo Rose Software Releases AutoPlay Media Studio 9.1 for Windows

Indigo Rose Software announces the immediate availability of AutoPlay Media Studio 9.1, their visual-based drag and drop development tool for creating custom software applications for Windows. Since launching in 1997, AutoPlay Media Studio has been used by tens of thousands of developers worldwide to design millions of autorun menus, interactive presentations, utility programs and other multimedia applications. Important additions to the latest …

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Indigo Rose Software Releases TrueUpdate 3.9 for Windows

Indigo Rose Software announces the immediate availability of TrueUpdate 3.9, a fully customizable “Check for Update” system Windows developers can integrate into their software programs. Organizations of any size can provide software updates to their clients without relying on third party hosting services. The latest version includes support for operating system changes and the latest hardware code signing security protocols. TrueUpdate is a …

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Indigo Rose Software Releases MSI Factory 2.3 for Windows

Indigo Rose Software announces the immediate availability of MSI Factory 2.3, a point-and-click tool for creating Microsoft Windows Installer (.MSI) format software installers. The latest version includes support for Windows 11, an updated coding toolkit, and support for critical new security requirements. MSI Factory is a visual tool allowing developers to build 100% pure MSI format installation packages by dropping in their application files …

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Indigo Rose Software Releases Visual Patch 3.9 for Windows

Indigo Rose Software announces the immediate availability of Visual Patch 3.9, a tool that allows Windows software developers to deliver compact, secure binary difference update patches to their clients. The latest release includes updates to operating system support and enhanced security protocols to meet the new hardware token code signing certificate requirements. Visual Patch works by generating a single-file, self-executing patch that …

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