I have a project that will have 5 or 6 , 15 minute long videos.
I need to make video as painless as possible for people loading / viewing the program.
What would be the easiest for people to view without having to download anything?? I was thinking Flash maybe.
Anyone have a favorite program for putting movies in a format they use in
AMS?

You can use the Techsmith installer or the active X web code, your choice. I prefer the installer. If you serve someone a security window without explaining why then they would be correct to avoid your installer. In terms of the Techsmith codec, it's already out there in a big way. Many of the end users will already have it installed. If you wish to add a user friendly metaphor those, "If you can see the video clip above you already have TSCC!" works well.