How important is automated updating?

[Adam]

Question:

How important is automated updating?

Answer:

Today's rapid product cycles, security vulnerabilities and short turnaround times make it more important than ever to get new versions into the hands of users quickly and efficiently. The Internet has created a highly competitive market where users expect immediate results and the prize often goes to the company that reacts the most quickly to changes in user needs and perceptions. In order to streamline software deployment, it is becoming increasingly desirable for software authors to incorporate automated updating abilities into their software.