Corey
12-01-2004, 03:39 AM
Just finished this book, excellent entertainment. Matt Haig explores 100 famous brand failures and attempts to offer some insights and "lessons learned":
http://www.amazon.co.uk/exec/obidos/ASIN/0749439270/202-1644929-6927847
Great entertainment value in this one, super for a day read when you're travelling/waiting. Includes all the usual suspects like new coke and Ford Edsel as well as more more exotic variations like "Corfam: the leather substitute" and "Colgate Kitchen Entrees". Can't reccomend this book enough from an entertainment standpoint, and you actually end up learning a lot in the end. :yes
http://www.amazon.co.uk/exec/obidos/ASIN/0749439270/202-1644929-6927847
Great entertainment value in this one, super for a day read when you're travelling/waiting. Includes all the usual suspects like new coke and Ford Edsel as well as more more exotic variations like "Corfam: the leather substitute" and "Colgate Kitchen Entrees". Can't reccomend this book enough from an entertainment standpoint, and you actually end up learning a lot in the end. :yes