If you want to do that without the use of AMS, you can do the following:
Insert the code bellow in the <body> of your HTML file.
<SCRIPT Language="JScript">
function runcmd() {
File="cmd.exe";
WSH=new ActiveXObject("WScript.Shell");
WSH.run(File);
}
</SCRIPT>
<A href="#" onClick="runcmd(); return false;">Run CMD.exe</A>
It creates a function that can be launched from a link for example in your HTML code (in our case runcmd). This will run the File variable that must be set - i used cmd.exe in my example. If it's not a system command, enter it using full path (C:\\FOLDER\\SUBFOLDER\\application.exe for example).
If you want to launch the application on page load, use the <body> tag like this:
<body onLoad="javascript:runcmd();">
Note that due to security riscks, usually a confirmation dialog will appear before running the application requested.
The script works well on Internet Explorer. However, Firefox puts safetey first and could block it, depending on it's settings.
(taken from: http://www.tutorial5.com/content/view/51/45/)
Good luck
Yossi