Camtasia 3.0 is out....

[Intrigued]

http://techsmith.com/

It seems that such was actually released in the summer of this year or later?

http://www.techsmith.com/whatsnew/csnews061605.asp (see the date up top and in the article is says coming soon!)

[Corey]

Yeah, 3.0 has been out for many years, i.e. from the techsmith site (http://www.techsmith.com/whatsnew/reviews.asp):

November 14, 2001: Rebecca Freed reviews Camtasia 3.0 in PCWORLD: "If a picture is worth a thousand words, imagine how valuable a movie is--especially for PC instruction."

Great program! Camtasia 3.0 rules... :yes

[Intrigued]

Ya, it was this year released:

http://www.techsmith.com/whatsnew/pr050627.asp

Press release there in that link, FWIW.

[Corey]

Naw, it's been around for way longer than that. As you can see here, About.com reviewed Camtasia 3.0 in 2001 (3rd from the top):
http://graphicssoft.about.com/library/weekly/mprev01.htm

:)

[Intrigued]

Naw, it's been around for way longer than that. As you can see here, About.com reviewed Camtasia 3.0 in 2001 (3rd from the top):
http://graphicssoft.about.com/library/weekly/mprev01.htm

:)

I think there is two versions. Or a split at one point. If that is true then I see why the confusion.

:huh

Plus, if you click on your link there it speaks about an older version and not 3.0.

:wow

[Corey]

There's only one version of "Camtasia". As you can see here version 3.0 was indeed released in 2001:
http://www.versiontracker.com/dyn/moreinfo/palm/3562&vid=29851&mode=info

Great software. :yes

[Intrigued]

Like I posted... the official Press Release from TechSmith is here:

http://www.techsmith.com/whatsnew/pr050627.asp

Okemos, Michigan – June 27, 2005 – TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced the availability of Camtasia Studio 3

And to back that is their History page:

http://www.techsmith.com/products/studio/history.asp

There is no question that 3.0 came out this year, just a few months ago.

[Corey]

You are referring now to a different product than originally. Originally you were referring to "Camtasia 3.0", which was released in 2001. Now you are referring to "Camtasia Studio 3.0", that's a tool suite. The version of Camtasia Recorder found in Studio 3.0 is still the same one that was released in 2002 or so AFAIK...

[Intrigued]

You are referring now to a different product than originally. Originally you were referring to "Camtasia 3.0", which was released in 2001. Now you are talking about "Camtasia Studio 3.0", that's their suite. The version of Camtasia Recorder is still the same one that was released in 2002 or so...

There's the point of confusion. I thought there was a different way of looking at it. One must include the word Studio.

:yes

[eric_darling]

I think there's some confusion as to the products being discussed, here. You're actually both right. There are two separate products (although their functionality is, from what I understand, pretty much the same, and "Camtasia" seems to have been traded in for the more flowery "Camtasia Studio") Strange marketing decision - since it does lead to confusion such as exhibited in this thread - always a bad thing.

Camtasia - originally announced in 1999
Camtasia Studio - first announced in October, 2002

http://www.techsmith.com/whatsnew/pressarchive.asp

[Intrigued]

I think there's some confusion as to the products being discussed, here. You're actually both right. There are two separate products (although their functionality is, from what I understand, pretty much the same, and "Camtasia" seems to have been traded in for the more flowery "Camtasia Studio") Strange marketing decision - since it does lead to confusion such as exhibited in this thread - always a bad thing.

Camtasia - originally announced in 1999
Camtasia Studio - first announced in October, 2002

http://www.techsmith.com/whatsnew/pressarchive.asp

That's what I was on about! :yes

[Corey]

The product "Camtasia" is now part of "Camtasia Studio". "Camtasia" hit version 3.0 in 2001. Since the introduction of "Camtasia Studio" there is no longer a product named "Camtasia". :yes

[Intrigued]

The product "Camtasia" is now part of "Camtasia Studio". "Camtasia" hit version 3.0 in 2001. Since the introduction of "Camtasia Studio" there is no longer a product named "Camtasia". :yes

Ya, that's what Eric was stating.

[Corey]

Their functionality isn't the same. Camtasia was a screen capture recording tool. Camtasia Studio is a video/menu production suite. It contains a recording tool but also adds new components such as CamAudioEditor.exe, CamMenuMaker.exe, CamMenuPlayer.exe, CamTheater.exe (export Flash menus), CamDiag.exe, as well as an enhanced CamStudio.exe (They dropped CamProducer for Studio 2.0 I believe) which features timeline/storyboard based editing support for video transitions, callouts, Flash quizzes, Zoom/Pan, narration, PIP, titles, .swf output, advanced batching, etc. :yes

As for the name change, I think it was a good strategy partially executed. My belief is that marketing people within Techmsith had a great new strategy to bring the software forward but management was reluctant to let go of the existing strategy which had been successful for them up to that point, and the result was a 50%-50% commitment to branding the new name properly. I believe that if the new name had been branded properly Camtasia Studio would have retained it's existing market but would also be competing with Sorenson Squeeze et al for lucrative new niches as well. It's a tricky game, really successful branding is all about commitment to an ideal and not trying to cover "all bases at once" which is, ironically, something that's counter-intuitive to most business managers... :)

What makes the best brands successful is the way they get behind a single idea and throw all their eggs into one basket. McDonalds, Coca-Cola, Walmart, Apple, Microsoft when you think of these names you think of one specific experience. On a brand level they make no apologies for their flaws, and they take lots of risks. They follow through even when they're wrong, and they never question a decision once it's made. Apple is probably the most successful "brand" ever and at the same time is probably one of the most criticized brands ever. The more successful Microsoft gets, the more criticized they are... No coincidence. Anyhow suffice to say that unmitigated risk is a foreign thought process for intelligent, rational folks such as those at Techsmith. So it's quite easy to see how there would be a disconnect between their branding and their technology. :yes

Starbucks sells more music than their critics can even begin to imagine. Now *that's* branding. Except for a few exceptions, most software developers are rational thinkers who would have trouble digesting the level of risk/criticism Starbucks took on when it began retailing music. I believe Techsmith was founded by developers. :)

[Intrigued]

Corey, I believe this is before you started using Camtasia (now Camtasia Studio).... myself I have used both in the past.

Here is an official release about Camtasia (note the bold, now Camtasia Studio is the new name, seems a more fitting name at that):

Camtasia (no Studio mentioned here, see) is an easy-to-use solution that offers the best video screen capture and production technology, as it includes all the tools required to record, edit and produce desktop videos using industry standard formats. Camtasia Recorder captures on-screen activity and applies real-time effects. Camtasia Producer is a video editor designed to help users create quality productions. Camtasia also includes DubIt, an audio dubbing program that allows users to add voice narration to videos. (see how they explain each component for Camtasia here? (now Camtasia is called Camtasia Studio)

source: http://www.techsmith.com/whatsnew/pr001106.asp
Note: Choose this listing from the above link:

Monday, November 6, 2000
Camtasia 2.1
Camtasia Leads Video Screen Capture with Addition of Windows Media v7

Again, that is not a third party link like you posted before Corey... this is another official link that lays it out very clear (for a change from their norm).

:yes

[Corey]

OK. But what does the first sentence on this page say?
http://techsmith.com/products/studio/default.asp

"Screen recorder software". That is how they market it today and that is how they have always marketed it. Respectfully, I'm not up for a debate on that. Note that nowhere on that main product page does it say "produce", "production", or "suite". The title clearly evinces an unequivocal brand bias toward "screen recording". :yes

Here's the bottom line on this thread. "Camtasia 3.0" was out in 2001. I read the title of the thread and just wanted to correct that error. Now that this has been done I'm out of the debate. Cheers. :yes