Now that's cool . . .

[TJ_Tigger]

http://home.attbi.com/~bernhard36/honda-ad.html

flash 6 and sound required for this honda ad.

[Corey]

Neat...

Corey Milner
Creative Director, Indigo Rose Software (http://www.indigorose.com)

[Derek]

fantastic! Can you imagine how many times they set that up before it finally worked as we see it?

[eric_darling]

I'm willing to let someone convince me it's real, but it'll take someone who had first-hand experience in the production. I see one or two laws of physics being broken in there.

The tires that roll uphill, for instance, I'll buy, until after they make contact with the next tire, and then they continue rolling uphill. Newton would be aghast, because with the speed at which they are moving, there's just no way that would happen.

Computers have changed television for good, and there are experts out there who can make you believe the impossible.

http://www.ifilm.com/filmdetail?ifilmid=204155

[Corey]

The tires have a weight in them Eric. Like an Oopee ball...

Corey Milner
Creative Director, Indigo Rose Software (http://www.indigorose.com)

[eric_darling]

Like I said... Someone involved in the actual production may be able to convince me. Until then, I defer to the knowledge I have of production expenses, and how much less this would have cost to do in CGI. I smell Discreet at work here, namely, Flame and Inferno.

[Corey]

Took them 5 months and $1,000,000 http://www.oregonlive.com/search/index.ssf?/base/business/1051618164120441.xml?oregonian?fng and I have no doubt they aren't lying. /ubbthreads/images/icons/smile.gif You're getting a bit cycnical in your old age Eric, the tire trick is soooooo simple. /ubbthreads/images/icons/smile.gif

Corey Milner
Creative Director, Indigo Rose Software (http://www.indigorose.com)

[eric_darling]

OK.... $1,000,000. Guess they are making a statement, then, eh? /ubbthreads/images/icons/wink.gif

Just so you know, that kind of money for commercial production is nearly unprecedented. Obviously, so is the time.

[Corey]

Yep that's the first thing I thought to myself too, why on earth would anyone spend all that time and money doing this? It's not THAT neat... Art I guess.

Definitely a huge waste of money in my eyes, I guess they were trying to make a statement. I bet anything any random handful of hungry Russian film students could have done this for a few thousand bucks over a summer. /ubbthreads/images/icons/smile.gif

Corey Milner
Creative Director, Indigo Rose Software (http://www.indigorose.com)

[eric_darling]

It's the "keep it genuine" argument, apparently. I can't say they won't reap a return on their investment, but it seems that they felt there was better than an outside chance.

It's certainly creative, but whether this ad will generate the kind of permanent effect that Apple's 1984 or Coca-Cola's Mean Joe ads remains to be seen. Of course, there's no talk of this sucker running in North America on television, and until it does, it just won't garner that kind of appreciation here.

[Corey]

I have no idea what Apple's 1984 nor Coca-Cola's Mean Joe are, but I actually view that as a success. /ubbthreads/images/icons/smile.gif

Corey Milner
Creative Director, Indigo Rose Software (http://www.indigorose.com)